P U L L M A N H O T E L S
& R E S O R T S

Whilst working alongside the creative team at Virtue, we were approached by Pullman Hotels & Resorts. The brief from them was to find a way to position them from just a premium hotel brand with a unique pioneering heritage, to also the most desired & sustainable premium lifestyle brand.

We settled on the idea of ‘The Inbetween’ — re-positioning Pullman Hotels as a place for people to connect, share, and shape on their own terms and a place that unleashes the potential of new possibilities

I worked closely with the Creative Directors and Copy Writers to ensure out pitch deck was visually cohesive and communicated our designs and direction clearly.

I also assisted by collating and creating a range of ‘out of home’ assets to give the client the best visual examples of the creative route and how it will appear after roll out.

As a new lifestyle brand and to ensure brand continuity, we continued to roll out mocks and designs that would exist in the new brand world, including moving image billboards, an interactive smartphone app and an example of how they could promote events, pop-ups and festivals.