Branding
PLUS 1 RADIO
Industry
Music
Year
2022
Client
Taylah Elaine
The international DJ Taylah Elaine, approached me with an exciting concept of an online curated radio station, consisting of mixes, shows and live streams from up and coming artists and global talent.
The brief required a visual identity and for the brand’s look and feel to appeal to a younger demographic with medium to moderate music knowledge, something quite gritty yet still playful and approachable. The brand also needed to be versatile enough to expand into merchandise and apparel.
The main creative concept was to have a functioning online platform where listeners could stream the radio station, listen back to past shows and discover resident talent.
I designed and created a prototype site using Figma, which was then passed on to a team of developers to build.