NOW TV

User Journey & Experience: Overlooking the UI and UX design (using a CMS, Sketch, Miro & Invision) across the NOW TV and Sky Spain prospect sites, streamlining the user journey from paid social through to purchase and cancellation.

Creative Problem Solving: Visually differentiating the range of products (passes) sold, ensuring the comprehension of the product is clear to the consumer, whilst maintaining visual brand alignment.

Data Analysis: A/B testing web page designs. Live heat map testing with a panel of live users. Tracking site engagement, user journey, and click through rate and producing data reports from the data.

Project Management: Using PM tools Trello and Asana to manage creative briefs and workflows. Part of a cross functional team communicating with different areas of the business regularly on campaigns and activations.